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Audience Engagement & Portals

Give your audience a branded place to start, browse and engage, from start pages to enterprise portals and interactive widgets.

Products

What’s included in Audience Engagement & Portals

Open a product for eligibility, integration, controls and reporting, or add it to your application. Availability and terms are confirmed during your property review.

  • Branded start pages

    by Advertising.com Engagement Platform

    A custom browser start page under your brand: news, search, entertainment and brand features in one recurring touchpoint, with search and display advertising built in.

    Best for
    Brands, ISPs and membership organizations
    Eligibility
    Telecoms, ISPs and media organizations with large user bases
    Devices
    Shared after we review your property
    Integration
    Deployed, managed and updated by the Advertising.com team
    Controls
    Tailored design, curated content and features (news, weather, bill pay, outages)
    Reporting
    Anonymized user trends and engagement patterns
    Terms
    Integrated search and display ads, premium content partnerships. Final terms are in your agreement.
    Also called
    start pagehomepage portalEngagement PlatformAdvertising.com portal

    Setup & support

    Install
    Our team sets it up
    Support
    Advertising.com account team
    Next step
    Assisted onboarding: our onboarding team will contact you
    PreviewBranded start pages
  • Enterprise portals

    by Advertising.com Engagement Platform

    Portals for telecom providers, ISPs and media organizations that add customer features such as email, bill pay, outage reports and upsell offers, so customers return and support calls drop.

    Best for
    Enterprises, ISPs and telcos
    Eligibility
    Telecom providers, ISPs and media organizations with large user bases
    Devices
    Shared after we review your property
    Integration
    Custom start pages deployed and managed by the Advertising.com team
    Controls
    Brand-tailored design; bill pay, outage reports and upsell features
    Reporting
    Anonymized user trends and engagement data
    Terms
    Search and display ad monetization. Final terms are in your agreement.
    Also called
    ISP portaltelco portalCenturyLinkEngagement Platform

    Setup & support

    Install
    Our team sets it up
    Support
    Advertising.com account team
    Next step
    Assisted onboarding: our onboarding team will contact you
    PreviewEnterprise portals
  • Buzz Widget

    by AdMedia

    Interactive content such as quizzes and polls you can add to your pages and monetize.

    Best for
    Sites adding engaging content modules
    Eligibility
    Assessed for each property when you apply.
    Devices
    Shared after we review your property
    Integration
    Widget or plugin for your site or blog editor
    Controls
    Filter content by category, format, popularity, date and tags
    Reporting
    AdMedia, via publisher support
    Terms
    CPM display and video revenue during interactive quizzes. Final terms are in your agreement.
    Also called
    quizpollinteractive content

    Setup & support

    Install
    Tag on your pages
    Support
    AdMedia publisher support
    Next step
    Assisted onboarding: our onboarding team will contact you

Advertising.com

Engagement Platform: custom start pages that engage, retain and monetize

For telecom providers, ISPs and media organizations with large user bases. A personalized start page combines news, search, entertainment and your brand’s features into a touchpoint customers see every time they open their browser.

  • Enhanced user engagement

    Fresh, relevant content, including local news, weather and entertainment, gives users a reason to return.

  • More revenue opportunities

    Search and display advertising are built in, using your ad inventory and premium content partnerships.

  • Brand loyalty & retention

    An always-on brand touchpoint that keeps customers connected to you.

  • Data-driven insights

    Anonymized usage trends and engagement patterns guide how the page is personalized.

Customer features built in

Bill pay, outage reports and upsell offers can sit on the start page, so customers find answers without calling support.

Customizable to your brand

Design, content and features are tailored to your brand and audience.

White-glove implementation

We deploy, manage, optimize and update the start page, with a dedicated team at every stage.

Real portal example

CenturyLink.net: one portal for everyday tasks

Customer showcaseAn existing portal on the Advertising.com Engagement Platform, shown as an example of what can be built.

CenturyLink.net brings web search, news and entertainment, weather and games together with the services customers come back for: email, bill pay, account management and support.

  • Web search
  • News & entertainment
  • Local weather
  • Daily games
  • Email access
  • Bill pay & account
  • Support & speed test

An example of the branded portals offered through the Advertising.com Engagement Platform, with search and display advertising built in.

CenturyLink.net home page: web search bar, Email, Pay Bill, My Account and Email Support buttons, news carousel, local weather, games and support links.

Who it’s for

A good fit for

Getting started

Three steps to launch

  1. 1

    Tell us about your property

    Share your site or app, audience and the products you picked in a short application.

  2. 2

    Review the right products

    We confirm which of these products fit, plus eligibility and compatibility.

  3. 3

    Implement and launch

    Add the tag, plugin, SDK, feed or API each product uses, with support from our team.

Explore more

Ready to get started with Audience Engagement & Portals?

Tell us about your site or app. Products you added on this page go with your application.

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