Programmatic & Managed Services
Connect your inventory to programmatic demand, add supplemental or exclusive demand, or work with a team that manages monetization day to day while you keep final approval.
Products
What’s included in Programmatic & Managed Services
Open a product for eligibility, integration, controls and reporting, or add it to your application. Availability and terms are confirmed during your property review.
Advertising.com SSP
by Advertising.com
One supply-side platform for your inventory across screens and formats: real-time auctions, inventory management, reporting and dynamic yield optimization.
- Best for
- Publishers with programmatic or direct-sold stacks
- Eligibility
- Publishers seeking the highest bids for their ad inventory
- Devices
- All screens and formats
- Integration
- Integration options agreed with the programmatic team
- Controls
- Block ad categories, advertisers or creatives; organize inventory by type, size or targeting
- Reporting
- Dashboard for KPIs, ad performance, revenue and engagement
- Terms
- Set in the product agreement
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- Advertising.com account team
- Next step
- Assisted onboarding: our onboarding team will contact you
Header bidding
Let multiple demand sources compete for each impression.
- Best for
- Sites running their own ad stack
- Eligibility
- Assessed for each property when you apply.
- Devices
- Shared after we review your property
- Integration
- Shared after we review your property
- Controls
- Shared after we review your property
- Reporting
- Set up with your account team once approved
- Terms
- Set in the product agreement
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- Advertising.com account team
- Next step
- Assisted onboarding: our onboarding team will contact you
Inventory, reporting & ad-quality controls
by Advertising.com
Organize inventory by channel, format and device, block categories, advertisers or creatives, and track KPIs and revenue in one dashboard.
- Best for
- Publishers who need brand safety and visibility
- Eligibility
- Publishers using the Advertising.com SSP
- Devices
- Inventory across channels, formats and devices
- Integration
- Shared after we review your property
- Controls
- Sort inventory by type, size or targeting; block categories, advertisers or creatives
- Reporting
- Real-time dashboard for KPIs, ad performance, revenue and engagement
- Terms
- Set in the product agreement
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- Advertising.com account team
- Next step
- Assisted onboarding: our onboarding team will contact you
Yield optimization
by Advertising.com
Dynamic, data-driven adjustments to targeting and pricing in real time, using a contextual optimization engine, to raise revenue and fill rates.
- Best for
- Publishers who want hands-on tuning
- Eligibility
- Publishers using the Advertising.com SSP
- Devices
- Shared after we review your property
- Integration
- Shared after we review your property
- Controls
- Contextual Optimization Engine adjusts targeting and pricing in real time
- Reporting
- Advertising.com account team
- Terms
- Aligns supply with market demand to improve fill rates. Final terms are in your agreement.
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- Advertising.com account team
- Next step
- Assisted onboarding: our onboarding team will contact you
Underdog Media publisher services
Tag-based setup, on the page or through your ad server. Existing Underdog Media publishers keep their current login and support.
Supplemental Monetization
by Underdog Media
Adhesion, sticky and in-line units that run alongside your existing ad partners without replacing what already works.
- Best for
- Publishers with an existing ad partner
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Shared after we review your property
- Integration
- Runs alongside your existing ad partners
- Controls
- Adhesion, sticky and inline units
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Complete Ad Management
by Underdog Media
Ad operations handled end to end, from planning through trafficking and optimization. Eligibility is assessed on inquiry.
- Best for
- Large or multi-property publishers
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Shared after we review your property
- Integration
- Planning, trafficking and optimization handled for you
- Controls
- Managed by your Underdog Media account team
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Exclusive Demand
by Underdog Media
Programmatic demand accessed through header bidding adapters. Demand sources are confirmed during review.
- Best for
- Publishers running header bidding
- Eligibility
- Must meet Google policies (Underdog is a Google MCM partner)
- Devices
- Shared after we review your property
- Integration
- Header bidding adapters; Google AdX added once approved
- Controls
- Demand from Google AdX, Index Exchange, Xandr and others
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag or header bidding
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Consultative Optimization
by Underdog Media
Account managers advise on ad density and layout to protect long-term earnings and site experience.
- Best for
- Publishers who want guidance, not a hand-off
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Shared after we review your property
- Integration
- Account managers tailor products to your site
- Controls
- Ad density analysis and advice to improve CPMs
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Already an Underdog Media publisher? Your existing publisher login and support stay the same.
Maximize ad revenue with the Advertising.com SSP
High-quality impressions across screens and formats, with real-time auctions that help you get higher bids for display, mobile, video and CTV inventory.
Inventory management
Organize inventory across channels, formats and devices, and sort it by type, size or targeting.
Reporting & analytics
One dashboard for KPIs, ad performance, revenue metrics and user engagement.
Dynamic yield optimization
A contextual optimization engine adjusts targeting and pricing in real time to raise revenue and fill rates.
Ad quality controls
Block ad categories, advertisers or creatives to protect your brand.
Getting started
Three steps to launch
- 1
Tell us about your property
Share your site or app, audience and the products you picked in a short application.
- 2
Review the right products
We confirm which of these products fit, plus eligibility and compatibility.
- 3
Implement and launch
Add the tag, plugin, SDK, feed or API each product uses, with support from our team.
Explore more
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Ready to get started with Programmatic & Managed Services?
Tell us about your site or app. Products you added on this page go with your application.