Video Monetization

A video ad that plays before your video content starts.

Your own video

Best for

Sites with their own video library

Eligibility

Assessed for each property when you apply.

Devices

Shared after we review your property

Integration

Upload a video and activate; little setup

Controls

Shared after we review your property

Reporting

AdMedia, via publisher support

Terms

Earn when viewers see or click pre-video ads. Final terms are in your agreement.

Also called

pre-rollinstream

Ad breaks placed inside longer videos at natural pauses.

Your own video

Best for

Long-form video and episodes

Eligibility

Assessed for each property when you apply.

Devices

Shared after we review your property

Integration

A dedicated AdMedia service team handles most of the work

Controls

Shared after we review your property

Reporting

AdMedia, via publisher support

Terms

Set in the product agreement

Also called

mid-rollad breaks

A compact video unit that slides into view as readers scroll the article.

Adding video

Best for

Text-led articles adding video

Eligibility

Any site; no existing videos needed

Devices

Shared after we review your property

Integration

Copy-and-paste code; setup call with a publisher rep

Controls

Fixed bottom-right placement

Reporting

AdMedia, via publisher support

Terms

Paid per video play; no clicks required. Final terms are in your agreement.

Also called

slider videoscroll video

Matches video to what each page is about, so it fits the article it appears in.

Adding video

Best for

Large archives across many topics

Eligibility

No videos of your own needed; publisher account required

Devices

Desktop browsers and mobile

Integration

Shared after we review your property

Controls

Shared after we review your property

Reporting

AdMedia, via publisher support

Terms

Real-time bidding selects the top-paying ad. Final terms are in your agreement.

Also called

contextual video

Instream ads run inside your player; outstream ads play within article content with no video library needed.

Both paths

Best for

Any site, with or without video

Eligibility

Assessed for each property when you apply.

Devices

Across channels and devices on the open web

Integration

Shared after we review your property

Controls

Shared after we review your property

Reporting

AdMedia, via publisher support

Terms

Set in the product agreement

Also called

instream videooutstream videoin-article video

A video player you can brand and configure to match your site.

Your own video

Best for

Publishers launching or upgrading video

Eligibility

Register, describe your site and choose a niche

Devices

Shared after we review your property

Integration

Paste the video player code on your site

Controls

Player color, size (S to XL), autoplay or click-to-play, mute

Reporting

AdMedia, via publisher support

Terms

Earn per video play; real-time bidding demand. Final terms are in your agreement.

Also called

video playerbranded player

Licensed video you can add to pages that don’t have their own.

Adding video

Best for

Pages without existing video

Eligibility

Assessed for each property when you apply.

Devices

Shared after we review your property

Integration

Pick partner content, then embed with the player code

Controls

Choose categories such as Travel, Sports, Food, Tech

Reporting

AdMedia, via publisher support

Terms

Earn each time a video plays. Final terms are in your agreement.

Also called

video contentlicensed video

Sell instream and outstream video inventory to programmatic demand through the Advertising.com SSP.

Your own video

Best for

Publishers with their own video players

Eligibility

Publishers seeking the highest bids for their ad inventory

Devices

Desktop, mobile and in-app video players

Integration

Through the Advertising.com SSP, connected to your video player.

Controls

Block ad categories, advertisers or creatives; organize inventory by type, size or targeting

Reporting

Dashboard for KPIs, ad performance, revenue and engagement

Terms

Set in the product agreement

Also called

video SSPinstream supplyoutstream supplyvideo exchange

Availability to be confirmed

Talk to the programmatic team about connecting connected TV and streaming app inventory to the Advertising.com SSP. Eligibility and setup are confirmed for your apps before any integration.

Your own video

Best for

CTV, OTT and streaming app publishers

Eligibility

Publishers seeking the highest bids for their ad inventory

Devices

Connected TV and streaming apps

Integration

Through the Advertising.com SSP, connected to your CTV or streaming app.

Controls

Block ad categories, advertisers or creatives; organize inventory by type, size or targeting

Reporting

Dashboard for KPIs, ad performance, revenue and engagement

Terms

Set in the product agreement

Also called

CTVOTTconnected TVstreamingFAST channelssmart TV

Video ads shown in a sticky video player within your articles. No video library needed.

Adding video

Best for

Text-led sites adding video demand

Eligibility

10,000+ pageviews a day, 90 days of traffic history, sites you own or manage

Devices

Desktop and mobile

Integration

One tag, hard-coded or via your ad server; ads.txt required

Controls

Small, medium and large player sizes in a sticky video player

Reporting

Underdog Media publisher dashboard

Terms

No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.

Also called

sticky video playeroutstream