Display, Native & Contextual
Add the seven Underdog Media display formats, native, contextual and interactive placements that work with the pages you already have, with publisher controls for where each one runs.
Products
What’s included in Display, Native & Contextual
Open a product for eligibility, integration, controls and reporting, or add it to your application. Availability and terms are confirmed during your property review.
Native & in-feed units
by AdMedia
Sponsored units styled to sit within article lists and content feeds, clearly labelled as sponsored.
- Best for
- Content sites with feeds and article lists
- Eligibility
- Assessed for each property when you apply.
- Devices
- Responsive, desktop to mobile
- Integration
- Units inherit your fonts and colors; restyle with CSS
- Controls
- In-feed, promoted listings or recommendation widget placements
- Reporting
- AdMedia, via publisher support
- Terms
- Set in the product agreement
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- AdMedia publisher support
- Next step
- Assisted onboarding: our onboarding team will contact you
Contextual display
by AdMedia
Display ads chosen by what the page is about rather than who is reading it.
- Best for
- Topic-focused editorial sites
- Eligibility
- Short sign-up form
- Devices
- Shared after we review your property
- Integration
- Ad widgets matched to page keywords
- Controls
- Ad color, size, transparency, ads per page, ad-free pages
- Reporting
- AdMedia, via publisher support
- Terms
- Paid per click; no introductory fees. Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag on your pages
- Support
- AdMedia publisher support
- Next step
- Assisted onboarding: our onboarding team will contact you
Intextual
by AdMedia
Contextual in-text links placed on relevant words within your articles.
- Best for
- Long-form editorial content
- Eligibility
- Any site, plus WordPress, Blogger, Drupal and Joomla
- Devices
- Shared after we review your property
- Integration
- No page changes; pages scanned in real time
- Controls
- Shared after we review your property
- Reporting
- AdMedia, via publisher support
- Terms
- Pay per click; no startup fees. Final terms are in your agreement.
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- AdMedia publisher support
- Next step
- Assisted onboarding: our onboarding team will contact you
Overlay ads
by AdMedia
Lightweight units that appear over images or video already on the page.
- Best for
- Image-rich and visual content
- Eligibility
- Assessed for each property when you apply.
- Devices
- Shared after we review your property
- Integration
- Set up in minutes with no design changes
- Controls
- Ads update automatically when images change
- Reporting
- AdMedia, via publisher support
- Terms
- Paid per unique click. Final terms are in your agreement.
- Also called
Setup & support
- Install
- Our team sets it up
- Support
- AdMedia publisher support
- Next step
- Assisted onboarding: our onboarding team will contact you
Programmatic display
by Advertising.com
Sell your display inventory through the Advertising.com SSP: real-time auctions across banner sizes and placements, with floor and ad-quality controls.
- Best for
- Publishers with display inventory to fill
- Eligibility
- Publishers seeking the highest bids for their ad inventory
- Devices
- Desktop and mobile web
- Integration
- Through the Advertising.com SSP: tags, header bidding or your ad server.
- Controls
- Block ad categories, advertisers or creatives; organize inventory by type, size or targeting
- Reporting
- Dashboard for KPIs, ad performance, revenue and engagement
- Terms
- Set in the product agreement
- Also called
Setup & support
- Install
- Tag or header bidding
- Support
- Advertising.com account team
- Next step
- Assisted onboarding: our onboarding team will contact you
Underdog Media formats
All eight Underdog Media formats are in the live demo. Outstream Video is listed under Video Monetization. Open the live demo
Sticky Header
by Underdog Media
A banner that stays at the top of the screen while the reader scrolls.
- Best for
- Sites with a fixed masthead or long articles
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Desktop and mobile · 728x90, 970x90, 320x50, 320x100
- Integration
- One tag, hard-coded or via your ad server; ads.txt required
- Controls
- Content detection keeps the ad from covering content
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag on your pages
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Responsive In-Page
by Underdog Media
An in-content unit that resizes to fit the creative that best fits your column.
- Best for
- Article pages with a single content column
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Desktop and mobile · 320x50 up to 300x600
- Integration
- One tag, hard-coded or via your ad server; ads.txt required
- Controls
- Resizes to the highest-paying creative for the space
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag on your pages
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
In-Page Slide
by Underdog Media
An in-content unit that opens as the reader reaches it and stays in view longer as they scroll.
- Best for
- Long-form articles
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Desktop and mobile · 728x90, 320x50, 320x100, 300x250, 336x280, 300x600
- Integration
- One tag, hard-coded or via your ad server; ads.txt required
- Controls
- Stays in view longer as readers scroll
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag on your pages
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Side Rails
by Underdog Media
Tall units in the margins on either side of your content on wide screens.
- Best for
- Desktop audiences with unused page margins
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- 300x250 desktop and mobile; 300x600 and 160x600 desktop
- Integration
- One tag, hard-coded or via your ad server; ads.txt required
- Controls
- Sidebar or either side of the main content
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag on your pages
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Sidebar Slide
by Underdog Media
A sidebar unit that slides to the top of the viewport as the reader scrolls and stays visible.
- Best for
- Layouts with a sidebar column
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Desktop only · 300x250, 160x600, 300x600
- Integration
- One tag, hard-coded or via your ad server; ads.txt required
- Controls
- Slides to the top of the viewport and stays in view; container needs extra height
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag on your pages
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
EDGE
by Underdog Media
A high-impact unit anchored to the screen edge that readers choose to open.
- Best for
- Publishers adding one high-impact placement
- Eligibility
- 10,000+ pageviews a day, 90 days of traffic history, sites you own or manage
- Devices
- Desktop and mobile · display sizes plus outstream and instream video
- Integration
- One tag; WordPress setup guide available; ads.txt required
- Controls
- Content detection protects the reading experience
- Reporting
- Underdog Media publisher dashboard
- Terms
- No contract; paid Net 25 (Net 0 the first month). Final terms are in your agreement.
- Also called
Setup & support
- Install
- Tag on your pages
- Support
- Underdog Media publisher team
- Next step
- Assisted onboarding: our onboarding team will contact you
Already an Underdog Media publisher? Your existing publisher login and support stay the same.
Getting started
Three steps to launch
- 1
Tell us about your property
Share your site or app, audience and the products you picked in a short application.
- 2
Review the right products
We confirm which of these products fit, plus eligibility and compatibility.
- 3
Implement and launch
Add the tag, plugin, SDK, feed or API each product uses, with support from our team.
Explore more
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Ready to get started with Display, Native & Contextual?
Tell us about your site or app. Products you added on this page go with your application.